Steam has launched a Free to Play section to promote games that follow this new and increasingly-successful business model. The five launch titles now available are Spiral Knights, Forsaken Worlds, Champions Online: Free for All, Global Agenda: Free Agent and Alliance of Valiant Arms. Both Champions Online and Global Agenda were formerly full-price subscription-based titles which adopted the free to play model relatively recently.
To promote the new section, all five titles are offering exclusive in-game content to players who try out the "Free to Play Game of the Day" on Steam, starting with Spiral Knights tomorrow. In-game transactions will be handled by Steam's microtransaction back-end system that is available to Steamworks partners and has already been used effectively in Team Fortress 2.
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"The introduction of Free to Play games is another example of the constant evolution of Steam," said Jason Holtman, director of business development at Valve. "Free to play games offer new game genres and game experiences for customers while offering developers and publishers new revenue opportunities and the ability to reach customers in areas of the world where the traditional packaged goods model is less popular than F2P."
For those who have traditionally been resistant to trying free to play games because they feel somehow "lesser" than retail titles, their arrival on Steam will hopefully give you cause to reconsider their "respectability."
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